What is a Daypart?
A Daypart refers to a specific time segment within a day. It has a defined start time, and its end time is determined by the beginning of the next time segment on the same day.
Why Use a Daypart?
Dayparts are highly effective for advertising, particularly when promoting menu items, that are popular during specific times of the day.
Running these ads during periods of inactivity, such as when a device is idle, maximizes their impact within the appropriate daypart.
Example or Use Cases
A meal flow when a guest sits a table the waiting staff brings them water and a menu.
PreRoll: When the table does not have an open check. Water and menu are provided to the guest. The server asks if the guests want to order a drink. During this time, drink promos are running.
Appetizer: Check is opened and the 6 minute timer starts. Server brings the drinks, asks the guests if they want to order an appetizer. During this time, appetizer promos are running.
PostOrder: Appetizer entered in the POS and the 6 minute timer starts. When the server brings the appetizer, the guest is asked if they are ready to order an entrée. During this time, entrée promos are running.
Dinner: Guest consumes their meal and the 20 minute timer starts. During the dinning phase, you can promote other events and or menu items like dessert or reorder drinks or social engagements.
Payment: Triggered after dinner, remains in this phase until the check is closed. Payment promote To-Go orders, Loyalty signup and pay now.